We are seeking a highly driven individual with excellent experience in SEO to join our Group Marketing team as a Digital Content Specialist. You will be a key member of a fast moving passionate Marketing team that wants to deliver world class digital experiences.
The Digital Content Manager will be responsible for planning and developing strategic optimisation plans for our online content which will drive quality organic traffic. The Content Manager will have the ability to apply industry-standard SEO techniques to our websites (including aib.ie, one of Irelands most visited sites). In this role the holder will work with numerous stakeholders, developing processes for prioritising content updates that will drive user value, improve online visibility and traffic volumes for commercially important search queries.
This role requires the Content specialist to have a keen interest in UX and a deep understanding of the brand. All optimisations for SEO purposes will stay aligned with our brand purpose and will focus on the customer. This role is responsible for the management of our performance in Search Engine Marketing. Delivering not just the activity to drive performance but using data driven insight and technical Search Engine Optimisation to create more value and identify commercial opportunities in search activity.
The Digital Content Manager will perform regular technical SEO site audits. Liaising with development team for technical execution. They will perform audits of content, internal backlinks, and other critical SEO factors. Support editorial activities to ensure that content being created on-site complies with SEO best practices and editorial guidelines.
We’re looking for someone who can / has:
Who are we?
Why join us?
We want to be at the heart of our customers’ financial lives by giving them an exceptional experience. We are building a culture that breaks the conventions of what our customers and employees expect of a bank. This role allows the holder to be part of an exciting journey which will lead us to be a truly digital bank of the future.
Group Marketing is a multi-award winning, creative and digitally led world class team. Our purpose is to be the most customer obsessed team in the world. We are creative problem solvers with a growth mind-set that put our customers at the heart of everything we do. We drive business performance, customer advocacy and brand affinity
We foster a culture which creates a positive balanced working environment where individuals can thrive. We invest in the ongoing development of our team’s capability, creativity and our culture to ensure our teams are empowered, engaged and motivated.
We have strong relationships with our internal stakeholders and work in partnership with world class external agencies and suppliers.
The wellbeing of our employees is also our primary focus. We value work /life balance because life is for living too, AIB was the first Irish business to introduce a Right to Disconnect Policy in 2020, which we take very seriously as we truly believe it helps us be at our best in a sustainable way.
When restrictions ease and our offices start to re-open, AIB will adopt a hybrid model with an expectation of working two days in the office with remote working for the rest of the week. We want to make it easier for our people to do their best work, to grow their careers and to serve our customers and communities even better than before. We want to create a brilliant place to work that attracts and retains the very best people, who are motivated by our purpose. The hybrid working model will enhance employees experience by supporting them to operate and carry out their roles in a way that embraces trust, accountability and flexibility and meets their needs and those of the Bank. Our vision is a new world of work that works for us all, where we can do the right work, in the right place, with the right tools and where culture and collaboration are valued.
