Sales/ Marketing

Solution Marketing Manager, Workforce Analytics & Planning

About the Role

Our HCM Solution Marketing team is looking for a Solution Marketing Manager to drive messaging and support marketing activities and sales enablement for our Office of CHRO analytics and planning solutions. Do you enjoy crafting stories, research, writing and marketing? Are you passionate about technology, an early adopter? Do you thrive in a highly collaborative environment with ample opportunities to engage with customers and speak in front of a crowd?

As a Solution Marketer at Workday, you will position and evangelize our solutions.

Areas of responsibility will be:

  • Product knowledge - develop and maintain in depth Workday product and competitive knowledge.
  • Content development - create marketing and sales collateral, such as whitepapers, datasheets, executive presentations, etc.
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
  • Marketing enablement - support compelling demand gen campaigns that speak to key personas.
  • Market and competitive intelligence – be the expert on your buyers, how they buy and their buying criteria; be the specialist on your competition and how to crush them.
  • Establishing & meeting hard deadlines.
  • 2+ years of product/solutions/services/enablement marketing experience.
  • Bachelor's degree (BS/BA)

Other Qualifications

  • People and management skills to interact with colleagues and cross-functional teams, and third parties
  • Superior written, verbal and presentation skills along with attention to detail and an eye for quality
  • Creative storyteller and passionate about messaging
  • Ability to grasp and translate technical capabilities into benefits
  • A flexible & effective influencing style
  • Self-starter and strong finisher with a positive, can-do attitude; act as proactive, take-charge lead on projects
  • Great at taking feedback and channeling it toward growth
  • Efficient, quick to results approach
  • MBA a plus