Sales/ Marketing

Senior Growth Marketing Manager, Customer Communications & Retention

The Customer Marketing Team is looking for customer-centric marketers to build and scale the customer experience through marketing automation.

As HubSpot’s customer base grows, it’s our mission to support our customers scalably- using marketing automation to empower our customers with the information and resources they need to use their tools successfully.

In this role, your work has the power to shape our customers’ experience of HubSpot. You’ll be the literal voice of HubSpot to our customer base, creating and implementing strategies that drive customer success, and advocate for the customer perspective across all levels of the organization and departments.

You’ll get to:

  • Own every element of your program from top to bottom -- from strategy to defining metrics, and execution to reporting -- and be an internal thought leader on what your audiences need to be successful
  • Design, write and build emails and other communications. Including the positioning, segmentation and basic operations
  • Push our communications to the next level using data-driven decision making and creativity. That could mean expanding into new channels (e.g. SMS, HubSpot mobile app), focusing on new cohorts for personalization (e.g. HubSpot account admins) or introducing a brand new strategy
  • Experiment to optimize and iterate on your work. Constantly finding new ways to provide customers value at every step of their journey
  • Manage stakeholders effectively to expand your program and create a consistent customer experience across channels. You’ll align across almost every team and level of the organization. Especially other Marketing teams, Customer Success, Rev Ops, and Product 
  • Coach other teams on how to develop impactful, customer-first communications & programming
  • Manage crisis communications to customers, such as during product outages. Collaborate cross-functionally to create communications that balance speed and accuracy. 

We’re looking for someone who:

  • Has a strong passion for customer experience. You find yourself being the voice of the customer in cross-departmental projects
  • Is excited by solving tough problems no one else has solved
  • Loves working on high-impact, cross-departmental initiatives that require expert project and stakeholder management 
  • Is data-driven. You have the ability to interpret reporting and translate it into strategy and action

You should have the following skills or experiences:

  • Strong writing and communication skills
  • Experience in email marketing, marketing automation, or other marketing programs
  • Ability to re-invent and not just execute on status quo, comfortable with change and a fast-paced environment
  • Proven expertise in project management and cross-group collaboration