Responsibilities & Deliverables
Partner Engagement
- Day to day engagement with Partners and Xerox Channel Managers
- Understand priorities and tailor marketing actions and tactics to specific business needs.
- Act as consultant on partner marcomms activities and provide support on content.
- Guide partners in prioritizing activities that align to the corporate priorities and that show most coverage, ROI and engagement.
- Support the partner on-boarding process.
- Partners Co-Funding Program
- Plan co-funded marcomms activities in co-operation with the MEA partners on an annual and quarterly basis.
- Conduct budget reviews with major partners and align plans to corporate goals.
Partners Comms
- Send monthly Marketing communications to partners.
- Organize and moderate marketing calls and webinars with partners.
Partner Branding
- Ensure that partners follow the corporate co-branding directives.
- Report and resolve any partners branding infractions.
Demand Generation
Partners Campaigns / Advertising
- Co-plan multichannel demand generation campaigns with partners and their agencies.
- Consult on local digital advertising activities (paid search, paid social, google ads, native advertising, email marketing).
Launch & adapt corporate campaign kits.
- Manage relations with advertising agencies.
Events – Virtual & Live
- MEA lead for major MEA events.
- Central events: Year Start conferences, mid-year meetings, MEA sub-regional events, calls with LOB leaders.
- Partner & Customer events: Partner Convention, launch events, demo and exhibitions supporting local partner business initiatives.
- Undertake events-related responsibilities: Project management, event branding, content creation, event comms, sales engagement, audience acquisition, partner & client engagement, event moderation, leads tracking, event feedback.
- Organize marketing workshops and masterclasses.
- Present to marketing workshops, webinars and MEA teams calls.
Digital presence
- Consult partners on website development.
- Consult partners on their social media channels and social activity.
Measurement & Reporting
- Track leads from digital campaigns and events.
- Support reporting on partners marcoms activities, using digital dashboards.
- Consult partners on optimization of campaigns.
Sales Enablement
- Partner portal
- Support and evangelize the use of the Partner Portal by the MEA partners.
Partner incentives
- Launch & support partner incentives programs.
Launches
- Support the launch of new Xerox offerings in the MEA region.
Training
- Organize and support webinars and other training activities for the partners.
Content creation & Localization
- Ad hoc content creation where not supported by the global team and adaptation of corporate content.
- Communication
- Collaboration
- Multitasking
- Digital marketing expertise
- Problem Solving
- Administrative skills
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