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Buymie Completes €7 Million Funding Round

buymie, the big-basket same-day grocery delivery platform today announces the completion of a €7 million funding round, following on from the €8 million financing the company raised in 2020.

With total funding to date now standing at €18.2 million, this further €7 million investment was led by the company’s largest backers including Grosvenor Food & AgTech, Act Venture Capital, Sure Valley Ventures, Haatch Ventures, and HBAN. Other notable investors in this round include Keith Weed CBE, former Chief Marketing and Communications Officer for Unilever and Eamonn Quinn former Deputy Chairman of the Superquinn Group and Chairman of buymie.

Speaking about the investment, Devan Hughes, CEO & Co-Founder of buymie said:

“This latest round of funding follows the successful launch of our newest retail partnership with ASDA across multiple cities in the UK. This capital will allow the business to continue its focus on developing best in class technology while helping our retail partners transform their online and in-store capabilities to better serve their customers and unlock growth opportunities.”

One of buymie’s early backers is Keith Weed former Chief Marketing Officer of Unilever PLC now sitting on the board of directors of both Sainsbury’s and WPP. Commenting on his backing of the business, Weed said:

“The grocery retail landscape is being transformed by platform technology. It is very clear that the growth and margin opportunities of the future for retailers will be unlocked through capabilities facilitated by businesses and technology like buymie”

Weed’s words ring true, as just last month WPP, the world’s largest advertising agency, launched its own platform technology offering called “Every Mile” to help brands better manage their direct-to-consumer offerings.

Founded in 2016, buymie is a leading player in the rapidly evolving grocery delivery market. The business has expanded to a team of 70+ with a network of over 400 personal shoppers to meet the increasing demand for grocery home delivery, a trend which has accelerated dramatically during the Covid-19 pandemic.

By using local personal shoppers picking from local stores, the buymie grocery delivery service has been delighting time-poor customers in Ireland and the UK. Customers are able to note specific preferences on their orders and can opt-in for a call from their shopper in-store if items are out of stock. Unlike traditional eCommerce solutions, buymie can deliver on the same day and can fulfil orders in as little as 1-hour.

buymie’s big basket, same-day grocery delivery service is available to over 2 million households across Dublin, Limerick, Cork and Galway and Leeds and Bristol in the UK. The service has now been used by one in eight households across Dublin.

buymie works closely with official retail partners Dunnes Stores, Lidl and The Co-op. In March this year, buymie announced a major new partnership with Asda to launch the service in Leeds and Bristol, and was enlisted to build a customised ASDA Express app, validating buymie’s enterprise technology offering and leveraging the innovative routing and delivery capabilities of buymie, as well as its dedicated network of independent personal shoppers.

Having recently announced a major partnership deal with the third-largest grocery retailer in the UK, the funds recently raised will enable buymie to continue rapid market expansion both in Ireland and in the UK, with over 200 other cities currently being considered.

Consumers who are interested in getting their groceries delivered through buymie can download the buymie app for either iOS or Android devices.