Overall Job Purpose
This position offers you the opportunity to work alongside one of our high profile clients who specialize in internet based searching and video sharing platforms. As an Advertising Campaign Optimizer, you will be part of a multinational team, building new campaigns, optimizing and localizing existing campaigns for customers. You will use your marketing skills to review the client’s business model and website and implement the best optimization strategy to achieve the client’s goals. The goal of the optimization will be to increase return on investment, drive traffic to the clients website or increase brand awareness for the client in your specific market.
Duties and Responsibilities
- Optimization and creation of new campaigns using your marketing insights and tools to create campaigns, ad groups, ad texts, keywords and extensions to achieve client's’ expectations
- Optimization and creation of different digital marketing campaign types, such as: Search, Display and Remarketing
- Localisation of existing campaigns through keyword localisation, ad text localisation and extension localisation
- Understanding and adapting to on-going product and technology developments
- Understanding local Market trends and seasonal trends
- Adjusting bids to suit specific markets, products and trends
- Internet research to understand products and competitors
- Manage the quality of your work in line with the clients policies and procedures
- Ensure excellent use of spelling and grammar is maintain in all tasks
- Manage and complete a set number of campaigns per week
- Fluency in written and spoken English and Native level of the required language for this role is essential
- Experience or background in Digital Marketing is essential
- Specified market knowledge and experience is essential
- Demonstrates high level of creativity and innovative thinking
- Strong Microsoft Excel skills
- Excellent communication skills
- High attention to detail
- Experience working in a multicultural environment is an advantage
- Ability to multitask
- BA/BSc degree or equivalent is preferable
