Zurich Insurance Plc is looking for an enthusiastic, experienced Digital Marketing Executive to work within our Digital Marketing Team and meet the growing digital needs of our General Insurance direct business.
This role will report to the Head of Digital Marketing with a strong reporting line to our Direct Channel Marketing Manager. The successful candidate will have a background in digital with a good knowledge of the latest trends in that area.
Your Role
As a Digital Marketing Executive your main responsibilities will include, but not necessarily be limited to, the following:
- Online sales funnel analysis for home and car insurance
- Collaborate closely with internal and external teams on UI design and development.
- Support social media campaign execution, measurement and reporting.
- Contribute to our organic search strategy via prioritisation and timely delivery of technical and non-technical SEO requirements
- Assist with post campaign reporting via KPI reports and revise & refine where necessary
- Work collaboratively with digital marketing team to create, edit and share compelling content and drive digital engagement and improve online conversion
- Support wider digital marketing activities in conjunction with internal stakeholders and third-party suppliers
- Uploading first party data lists
- Degree in marketing or relevant digital marketing qualification
- 3 years + experience working in a digital marketing direct sales role
- Google Certified preferably with experience of engagement metrics analysis and conversion rate optimisation.
- Experience of AB testing is an advantage
- Strong understanding of SEO, PPC, funnel creation and relevant webmaster tools
- Excellent relationship and stakeholder management skills
- Natural attention to detail
- Ability to manage multiple tasks simultaneously to tight deadlines
- Excellent written and verbal communication skills
