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Job Details: Web Personalisation Manager

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Job Title	Web Personalisation Manager
Job Description	Sage is continuing to transform its digital experiences globally. This key role is a fantastic opportunity to be at the forefront of this transformation. We are looking for a passionate digital marketing manager to join the Global Web Conversion Optimisation team at Sage. This role will be responsible for the implementation of a data driven & scalable web personalisation strategy across our primary web destination, www.sage.com, globally. You will pull in all the required internal resources and stakeholders to deliver against agreed project timelines and business targets. You thrive in collaborative, fast paced environments working together with colleagues to launch, scale & optimise digital experiences that delight visitors and drive increased site conversion rates. You will support the regional businesses in achieving their commercial objectives through relentless focus on conversion uplift programmes that drive the evolution of the website and provide truly personalised & dynamic experiences for our small & medium business prospects & customers. All optimisation programmes will be grounded in data, analysis and insight to maximise return on all integrated (Organic and Paid) marketing investment delivering required leads across form submissions, products trials, products demos and e-commerce transactions. #LI-SW1
Key Responsibilities	•Develop and execute a global roadmap for personalisation based on our personalisation strategy. •Execute personalisation experiences within Maxymiser. •Communicate performance and status of personalised experience with global and local stakeholders. •Champion personalisation across the Sage business. •Support the team in understanding regional priorities and developing experimentation roadmaps based on these priorities. •Act as a key team member in building hypothesis to champion a data-driven, test and learn approach to personalising the customer journey and user experiences. •Develop core relationships within the global and regional teams with regular communication on personalisation roadmaps, opportunities, and performance Skills, know-how and experience - Must have: •Min 5 years’ experience managing web optimisation programs including the implementation of personalised experiences. •Hands on experience with optimisation tools such as, Maxymiser, Optimisely, Abobe Target •Experience of SaaS industry & B2B marketing •Excellent communicator who can build strong relationships with stakeholders globally, think strategically, and positively influence business direction. •Analytical thinker with demonstrated ability to translate data into actionable levers. •Experience developing and delivering on data driven roadmaps. •Experience delivering complex dynamic experiences to visitors based on traffic sources, digital body language, firmographic information, and other key data points. •Strong attention to detail •Excellent ability to manage multiple projects on the go and prioritise •Has worked in a Matrix led environment
Function	Digital
Country	Ireland
Office Location	Dublin
Work Place type	Hybrid
Advert	People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it! At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites. We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at careers@sage.com for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.