As a Senior Integration Consultant, you will leverage your technical expertise to architect sophisticated API triggered transactional email campaigns with our development teams. You will work closely with our Marketing Automation Managers, Integration Consultants, Email Campaign Managers and Email Development teams to solution effective API integrations and support business units.
Act as a technical liaison between multiple engineering teams and our Customer Success Marketing department
Collaborate effectively with cross-functional teams (Marketing, Analytics, Engineering, Design, Content, Legal) to scope and design technical solutions
Support business units to facilitate email deployment on their behalf
Help solution and architect sophisticated email campaigns in our email marketing service provider platform
Reverse engineer multifaceted data-driven email campaigns for opportunities to optimize and streamline operations
Devise solutions to overcome platform limitations
Provide support to email development teams and help resolve platform issues and edge-case scenarios
Help engineering teams migrate from internal SMTP systems to our email marketing service provider
Help resolve file transfer issues from our email marketing service provider to internal SFTP servers
Act as subject matter expert and address questions regarding email marketing automation and best practices
Query behavioral metric logs to verify integration configurations and customer complaint inquiries
Spot-check the most critical aspects of email campaign configurations
Renew and help install SSL certificates in our email marketing service provider
Help data transfer application and site reliability engineering teams resolve API errors and connection issues
Work with our site reliability engineering and IT team on subdomain delegations
Run technical meetings
Bachelor’s degree is required
Excellent project management, time management, and problem-solving skills
Detailed oriented self-starter who can learn new tools and reverse engineer projects with minimal supervision
Previous experience thriving in a fast-paced and demanding environment with fluctuating priorities
5+ years’ experience with:
Building sophisticated dynamic email campaigns in an Email Marketing Service Providers such as Responsys, Eloqua, Salesforce Marketing Cloud, Marketo, Pardot, HubSpot or Selligent. Responsys experience is preferred
Any programming language with great understanding of conditional statements, functions and operators
Working with API calls and JSON payloads
Query string parameters and Adobe Analytics tags
SQL and joining multiple tables
A/B and multi-variant testing
Suppressions, control/hold-out groups, targeting, segmentation and working with distribution lists
Setting up reporting dashboards
Setting up SFTP file transfers in email marketing service providers
Solid understanding of:
Email deliverability issues and how to prevent them
CAN-SPAM, GDPR and email best practices
Understanding of how to code HTML emails and resolve rendering issues across multiple email clients is a plus
Understanding of mobile response design is a plus
Experience with the following tools is a plus:
Splunk
JIRA, QuickBase or any other ticketing system
Microsoft SQL Server Management Studio
TeraData
BusinessObjects
Incorta
PVIQ
Return path
Litmus
PhotoShop
DreamWeaver
WinSCP or FileZilla
Postman